Scott Brown
Consumer Psychologist/Creative Director

Cyrano Concepting/Conceptual Viral marketing provides consumer-oriented marketing strategy and creative production to clients in the automotive category. What makes Cyrano different is the approach to creating marketing. Many agencies believe in the “muse” model of creativity, with a trial and error method of creating communication, we use the conceptual model.

The conceptual model of communication breaks the process down into two distinct parts. Determining what to say and then figuring out the most effective way to say it. This demands both a deep understanding of consumer behavior and psychology. Knowing the product and what about it is unique and important and then divining a selling message is key. That message is the “what” to say. The “how” is how you translate that into creative communication that breakthrough while clearly communicating the message.

This is where a consumer psychologist with years of award-winning creative can help agencies and clients move sheetmetal more effectively than the average creative department.